In these times of great rumble, nerve shaking calamities, picturesque downfalls of big businesses and of-course, the great euro zone crisis. Innovation found its way yet again, in the minds of those, who once were pioneers in their fields but had subsided due to the fast moving businesses and piercing competition and those who had yet to make their mark in the open world. For instance, Mark Zuckerberg‘s Facebook, which was a college project, made its way to be a billion dollar venture. This was not only an innovation in the social networking world but also a profitable business which led to increase in the employment rates, once under the mar of recession.
This was one example, however, still under growth, motivated new entrepreneurs to bring their fresh ideas in the market, which was undergoing multiple jolts of debt increase and obsoleteness of ideas, and brought a spark in the minds of thinkers and dreamers. Furthermore, it became imperative to bring these ideas to practicality and also to rescue the shoddy business practices and redesign them.
It was now necessary, there being a need for fresh ideas and new processes, to bring businesses to stability and to lift falling economies from further recession. It was time, the advent of combining design with business acumen become a necessary evil. Although, many had considered design to be specific to designers only, and an amalgamation of these two was thought to be unwise, nonetheless, such an amalgamation gave rise to new concepts; some named it “creative intelligence” while others denoted it, “Design Thinking“.
Enlightened by the need, Businesses have started acquiring people with a creative bent of mind, who could show resilience, invent mass appealing products, and design cost reducing efficient processes. Now, many companies have started pursuing the path of Design thinking and some of them have even gone to extents in making it their soul USP, for promoting their ideology. For instance, Tata Nano, a small four seater car from Tata Motors, a product brought to reality after Ratan Tata(MD of Tata group) witnessed an Indian family perched perilously on a scooter in a rainstorm, poses a strong example in support of companies practicing the concept .
The creative process stands on five under mentioned pillars
Each pillar involves several steps, to be performed, in order to achieve the desired solution.
The success of businesses by using these concepts and processes ,in my opinion , depends upon how seriously people in business such as entrepreneurs, marketers, corporate managers want to see their dreams,
ambitions and off course their business, soaring !
All the more, this gives rise to another big dilemma that “will it be the next big thing in running businesses in the future”?